Digital Marketing Trends change so fast that by the time you update this blog, a new trend will be emerged. So, why is it important to know the trends?….SURVIVALLLLLLLL! So, let’s take a light look at the new trends in digital marketing.
1. AI- Generated Content
AI has taken over everything. Is it good? Yeah it is good. Is it bad? Yeah it is bad. Why is it so?
- Need a website? AI can assist
- Need a content? AI can assist
- Need a blog post? AI can assist
AI has become a life changer for digital marketing by making tasks faster, easier, smarter, and efficient.
And the bad part is losing human creativity. Many of them are fully dependent on AI for their tasks. However, AI should be only used as a tool for assistance, not as a replacement for human creativity.
The future belongs to marketers who know how to use AI wisely. Learning to work alongside it is the smart way to grow as a digital marketer.
2. Voice Search
Old search: best digital marketing expert in Calicut
New search: Hey gemini, who is the best digital marketing expert in Calicut
Voice search has become the easiest and fastest way of finding answers as it sounds more human. Smart AI voice assistants are Google Gemini, Google Assistant, Siri, Alexa which are used commonly.
3. First-Party Data
With less third-party cookies, branding are collecting their audience data through:
- Website visits
- Communities
- Social media customer forms
- E-mail subscribers
5. Short-Form Video
Our attention span is now measured in milliseconds. A modern video strategy should hook the viewer in the first 3 seconds.
- Deliver attention in 8 seconds
- Add music
- Add caption
- Add subtitle
- Add emojis